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Industry Work

Walmart Roadshow Project Pitch

Himatsingka Seide Ltd. 

Overview 

Walmart being one of the biggest clients of the Himasingka Seide Ltd, their bulk orders for the company are really profitable hence, in order to get more business from them this project was started. Himatsingka Seide Ltd is a textile manufacturing unit catering to beach towels and home bedding products for the export market to US and Europe. Walmart is very well covered in terms of starting from as low as $ 4.98 and going up-to $ 19.99. Walmart has been in Beach category.

Challenge

 

The challenge here was to design a range of beach towel category with price points using various textile techniques which can be produced later in bulk for orders

Solution

 

In order to propose this project pitch, various beach towel category was innovated in terms of fibres innovation, aesthetic, functions & finishes, printing innovation and techniques and various towel packs.

​My role - Assistant designer
Year 2022-2023

Teams involved: Sales team, Marketing, Product Development, Designers, Senior Marketing Executives,

Walmart team US 

Keywords - Terry towels, Market trends, prints, textile techniques

Research Approach –Report Analysis, Ethnography, interviews with potential stakeholders

Research, Market Analysis, Ideation, Product Development, Prototyping and testing and Finalizing products

Skills used – Visual design,, Strategy Development, Concept Development, Product prototyping, Microsoft Office Suite , Adobe Suite 

Soft Skills- Critical thinking, Communication skills, Design thinking, Cross- functional team collaboration

Research Trends

Concept development

Testing and approval 

Process

Market Analysis

Product Development

Final product development

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Opportunities with Walmart
Beach Proposal

Fibre Innovation

Functions and Finishes

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Aesthetics and Functions

Cost Mitigation

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Printing innovation and functions

Pack of two & four towels offering 

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Impact:  The pitch resulted in a notable 10% increase in business development with Walmart US and increased the factory production by 5%.
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