Industry Work
Walmart Roadshow Project Pitch
Himatsingka Seide Ltd.
Overview
Walmart being one of the biggest clients of the Himasingka Seide Ltd, their bulk orders for the company are really profitable hence, in order to get more business from them this project was started. Himatsingka Seide Ltd is a textile manufacturing unit catering to beach towels and home bedding products for the export market to US and Europe. Walmart is very well covered in terms of starting from as low as $ 4.98 and going up-to $ 19.99. Walmart has been in Beach category.
Challenge
The challenge here was to design a range of beach towel category with price points using various textile techniques which can be produced later in bulk for orders
Solution
In order to propose this project pitch, various beach towel category was innovated in terms of fibres innovation, aesthetic, functions & finishes, printing innovation and techniques and various towel packs.
​My role - Assistant designer
Year 2022-2023
Teams involved: Sales team, Marketing, Product Development, Designers, Senior Marketing Executives,
Walmart team US
Keywords - Terry towels, Market trends, prints, textile techniques
Research Approach –Report Analysis, Ethnography, interviews with potential stakeholders
Research, Market Analysis, Ideation, Product Development, Prototyping and testing and Finalizing products
Skills used – Visual design,, Strategy Development, Concept Development, Product prototyping, Microsoft Office Suite , Adobe Suite
Soft Skills- Critical thinking, Communication skills, Design thinking, Cross- functional team collaboration
Research Trends
Concept development
Testing and approval
Process
Market Analysis
Product Development
Final product development
Opportunities with Walmart
Beach Proposal
Fibre Innovation
Functions and Finishes
Aesthetics and Functions
Cost Mitigation
Printing innovation and functions
Pack of two & four towels offering